Buying crypto should be as easy as buying milk With the Pay It Now app

1) Why buying crypto should feel ordinary

People buy groceries dozens of times a year. They don’t want complex instructions, unfamiliar jargon, or multi-page forms. The barrier for most mainstream users isn’t the idea of crypto — it’s the process. My advice from a decade in payments: the faster and more familiar the experience, the higher the conversion and the fewer abandoned signups.

Pay It Now’s core promise — “Buying crypto should be as easy as buying milk. With the Pay It Now app, it is. Fast. Compliant. Simple.” — is literally a product brief turned into marketing copy. That matters because the company pairs intuitive UI with actual payment rails that work in-market for New Zealand and Australia. 

2) What Pay It Now actually offers

Buy crypto instantly from within the PIN Network App — supports instant NZ payment rails like Poli Pay (in NZ) and bank transfer (AU) to buy a range of tokens. That means settlement into your PIN Wallet is fast so you don’t miss market moves.


  • Multi-currency wallet — hold NZD, AUD, USD and multiple cryptos in one app, and switch between spending and saving seamlessly.


  • Spend crypto in real world — prepaid card options (Visa/Mastercard) and SHOP menu for gift cards let users spend crypto at merchants without merchant-side conversion headaches. 

  • Built for merchants & businesses — Pay It Now provides merchant onboarding so businesses can accept crypto payments directly.


These features answer the everyday user’s needs: buy quickly, keep custody where you want, and spend like you already do with cards.

3) How the onboarding & buy flow works — a step-by-step you can write into product copy

Download the PIN Network App from the App Store or Google Play.


  1. Create your account — basic ID verification (KYC) to meet regulatory requirements.


  2. Link a NZ payment method (Poli Pay) or AU bank transfer.


  3. Choose from 40+ cryptocurrencies, enter NZD/AUD amount, and confirm — funds arrive in your PIN Wallet.


  4. Use SHOP to buy gift cards, top a prepaid card, or spend at a merchant accepting PIN.


This flow keeps each step short and action-focused. The result: buying crypto should be as easy as buying milk — you don’t need to be a specialist to complete it. 

4) Compliance and safety

Compliance isn’t a checkbox — it’s the reason mainstream finance flows. For Pay It Now, compliance shows up as:

  • Identity verification during onboarding to meet NZ and AU AML/KYC rules.


  • Clear risk and investment disclaimers in the app and website (users are reminded crypto has risk).


Why this matters: when a service combines fast rails with proper controls, it becomes usable by banks, merchants, and everyday customers. That’s the critical path to mainstream adoption.

5) Real spending — cards, gift cards, and merchant acceptance

Pay It Now’s ecosystem isn’t just about buying tokens and storing them: it’s about spending them. The platform integrates options like prepaid Visa/Mastercard and a SHOP menu for gift cards — enabling immediate, real-world utility for crypto balances. This is what turns crypto from an experiment into a daily tool.

If you run a business: Pay It Now lets merchants accept crypto payments through a clear application and setup process, so you can tap into crypto customers without heavy integration work. 

8) Author & review box

Author: Alex Mercer — Payments & crypto product strategist with 10 years’ experience building consumer payment rails and wallets. I’ve led product teams at two fintech startups and advised regulators on wallet user experience.
Reviewed by: Pay It Now Product Team (PIN Network) — factual checks on product features and links. Company HQ: Unit 3/38b Birmingham Drive, Middleton, Christchurch 8024, New Zealand. Website: payitnow.io.

9) FAQ

Q: How quickly will my crypto arrive after I buy?
A: In most NZ cases via Poli Pay, buys complete instantly or within minutes and the crypto appears in your PIN Wallet — the exact timing depends on payment processing but the app is built for speed so you rarely wait long. 

Q: Is Pay It Now regulated?
A: Pay It Now operates in New Zealand and Australia and performs KYC/AML checks during onboarding to meet local regulations. This is part of why their experience is both fast and compliant. 

Q: Which cryptocurrencies can I buy?
A: The app lists 40+ cryptocurrencies (varies over time). In-app selection is updated regularly; check the SHOP / Buy screen for the current list. 

Q: Can I spend crypto at normal shops?
A: Yes — through PIN’s SHOP options, gift cards, and prepaid card features, users can convert crypto balances into spendable forms for everyday merchants. 

Q: Where is Pay It Now based and how do I contact support?
A: Pay It Now’s registered office is Unit 3/38b Birmingham Drive, Middleton, Christchurch 8024, New Zealand. For support and more info visit payitnow.io. 

Final thoughts 

Mainstream adoption in payments comes down to trust and simplicity. When a product promise reads: Buying crypto should be as easy as buying milk. With the Pay It Now app, it is. Fast. Compliant. Simple., the engineering and compliance need to match the promise. Pay It Now’s product — PIN Network App, merchant tools, and SHOP features — are built to do exactly that: remove friction, provide compliant on-ramps, and let users spend crypto without special effort. If you’re writing marketing for Pay It Now, or advising product, keep copy short, action-oriented, and repeat that core promise in the places users scan: hero, CTA, app store descriptions. 

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